While most people associate article advertising and marketing strictly with internet promotion, you could get even more bang for your article buck by advertising your articles - and your enterprise! - offline. Here's how you can turn your on-line articles into offline article marketing engines:

1. Submit articles to local newspapers and newsletters.

A lot of local newspapers, neighborhood associations or local organization newsletters may accept contributed articles or reviews. By submitting your own articles on a hot and timely topic, you'll be able to increase your exposure and probably acquire new subscribers or customers.

To get local sources for your articles or reviews, you could do a simple Google search. Enter "CITY newspaper" and "CITY shopper" (quotes included) with CITY being your location, or nearest main metropolitan city, in the Google search bar.

You're highly more likely to find multiple small publications in your own area. Don't overlook neighborhood associations, in addition to schools, daycares, gyms, neighborhood facilities, churches, and clubs and organizations that create newsletters for their members. If their own readership matches your target market, getting featured in these is free of charge and can help you to develop your online business.

2. Share your content with associates and possible customers.

Another online article promotion strategy is to print one of your favorite posts and mail it to prospective shoppers, business associates and others who might find the content material informative. Include a sticky note that says "Thought you might find this beneficial," and sign your name. Make sure your web site address or contact information and a business card are included also. Then hand-address the envelope, include your name and return address, and drop it in the mail. When you make it a habit to send out a few every week, it will probably pay off in additional readers, internet site visitors and customers.

3. Turn an article into a press release.

Newspapers are always looking for exciting information and stories they could use for their broadcast or print media. If your article has a powerful news hook related to a recent event or season, you may be able to pitch a story as a press release. First, do some research to discover who your best contact at the newspaper is. For example, if you're a landscaping business, identify who covers house and garden, then read several of their past articles or reviews to look at what topics they cover. Then, email or phone them. Introduce yourself and ask what sort of stories and news releases they want to receive and how (via e mail, fax, cellphone or mail).

Once you're certain what the journalists are on the lookout for, you can direct applicable stories their way. If your article matter matches, format your article as a press release then send it to them as they requested. Take into account that reporters and newspapers receive lots of of releases, many of which were written and sent by people who have not taken any time to get to know the reporters or what they're looking for. By building a relationship with them, you stand a much greater chance of getting your info published.

4. Create print booklets of your articles or reviews.

Take a few of your favorite articles and compile them into a booklet.

Mail them to potential shoppers.

Include them with all physical purchases.

Provide them as a free present to subscribers.

Carry them to networking events and leave at information tables or booths.

There are many ways to use offline article marketing methods to boost your results. Be creative and look for new places to show articles and locate readers and subscribers. By offering them your well-written articles or reviews, you could establish yourself as a local expert and go-to individual when they want your services or products.

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