How do you choose the correct online business ideas for 2011 ? Slick sales advertisements promising the life of luxury it can be daunting to decipher the opportunities from the opportunist. A quick set of questions to use when gauging an online business idea provides a way of measurement. Here is my score card for judging your online business ideas for 2011.

Revenue Streams - How will it make money? Is there potential for multiple revenue options? A primary revenue stream possibly product sales or membership, secondary revenue options such as advertising or affiliate programs etc. The more revenue streams obviously the best.

Are you passionate about it? Your existing experience combined with your enthusiasm will be evident in what you do and provide benefits in addition to monetary.

Market Saturation - Google your idea, product or membership offering and identify who is offering the same type of thing. There will undoubtedly be mass results, which is alright, but you want to know what will make you unique, your NICHE.

Target Market - What is your target market? How many potential customers are there? Do they have the purchasing habits to afford what you will be offering? Consider a $1,5000 solar blanket to keep homeless people protected during the winter in theory is a great idea, but would your customers be the homeless who do not have the funds, or is it the charities and they find private sector donations or could it be partnerships with corporations. Being sure of not just who will be benefiting from your product but who will be buying it and if the ability exist for them to pay for it is key.

COST - start up expenses, maintenance expenditures, marketing expenditures, legal cost, insurance expenses there can be a long list of expenses regardless of the online business idea. Calculate what your return on investment be and have you verified through research? IF you intend to put out $200.00 on start-up and 0.00 on marketing, how will you attract customers? It is key to error on the side of caution expect everything will cost two times as much as you think, and that you make substantially less than what you planned.

So if you are curious about a possible online business idea print the line below and keep it by your computer or save the environment and paste to word. It will provide some insight on deciding the perfect online business idea for you to pursue!

Multiple Revenue Options combined with Knowledge and Passion with a Niche that has a Target Market to support it and it has not been over saturated at an Acceptable Price to Maintain.

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