Purchasing a face cream is an important decision. This is a product that you are going to be applying to your face daily for quite a few months to come. We don't always realize it, but everything we put on our skin is absorbed straight into our body, without going through our digestive system.

This means that even though our main objective is to find good face creams that work, before even looking at the worthwhile active ingredients that they may possess, we must examine all the ingredients (no, it's not a foreign language; it simply looks like one) to find out if there actually are any potentially harmful ingredients among them.

Now for what possible reason would there be harmful chemicals in any of these face creams? Because, to some degree like medicine, their useful qualities (smooth consistency, pleasurable perfume, long shelf life) may have side effects. And the safety norms for cosmetics are not the same as those for food.

To make a very confusing subject as simple as possible, I have selected a list of five chemicals that are quite common in cosmetics and that have received a great deal of criticism. The list is short and incomplete, but not too hard to recall. They are: parabens, anything with laureth or lauryl in the names, propylene glycol, BHT, and petroleum products, such as mineral oil and paraffin. You will find more information on my site.

Once a product has passed that particular test, you want to find out whether it is really effective. There again, it's a tough challenge for those of us who do not have a degree in chemistry. Basically, the good stuff is antioxidants (resveratrol is one that is talked about a lot these days, but there are other ones) and ingredients that help your skin produce collagen and elastins. But here, it is necessary to look for products that contain elements which will encourage the re-growth of elastin and collagen instead of creams that claim they contain these proteins, because collagens and elastins themselves are too sizeable to be actually absorbed through the skin's pores.

Vitamins (particularly E, C and A), minerals and plant essences are also helpful ingredients to try to find.

Often, a company will give a proprietary name to one or several of its active ingredients. It's well worth your while to read their documentation to find out what they're actually supposed to do. Put on your hype-detecting glasses, and look for facts, real controlled trials and statistics.

Pictures of beautiful celebrities who endorse their product do not count. If they did in fact try the product, they in all probability already had perfect skin before using it anyway. These exquisite ladies haven't yet developed wrinkles of their own - how can they recommend the best face cream for wrinkles?

Using the Internet to find top face creams has advantages and drawbacks. Not all of their websites will give you the whole list of ingredients of their products. I just click away from those sites.

It's also important to be able to find contact information on any site you consider dealing with. If you have a question before you buy or (let's hope not) a complaint after you purchase, you're going to need to find a real human being to interact with.

The advantages make it worth your while to use the Internet. Your choice is much greater than your local supermarket shelves, and a bit of searching and comparison shopping may help you to uncover a good price. And also, if it's raining, you won't get wet or catch a cold!

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