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What is Google AdWords?

What is Google AdWords?

Google Adwords will help you significantly by assisting you in designing and running ads for your business

With Google AdWords, you can design and run ads for your business, fast and simply.

Run your ads on Google and also on their advertising network — no matter what your budget, you’ll only pay when people click your ads.

AdWords ads are displayed along with search results when someone searches Google using one of your keywords.

That way, you’ll be advertising to an audience that’s already interested in your business.

You can also choose to display your ads on content sites in the growing Google Network.

 And, you can choose the exact content placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a range of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

There’s no minimum monthly charge with AdWords — just a nominal activation fee.

Learn more about the cost of advertising with Google AdWords.

All AdWords ads are entitled to be shown on www.google.com.

Advertisers also have the option of enabling their ads to show on Google’s partner networks.

 The “search network” includes msn  search, Ask.com, and Netscape.

 Like www.google.com, these search engines show AdWords ads in response to user searches.

The “content network” shows AdWords ads on sites that are not search engines.

These content network sites are those that use AdSense, the other side of the Google advertising model.

AdSense is used by website owners who wish to make money by displaying ads on their websites.

Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser’s quality score.

Google automatically determines the subject of pages and displays significant ads based on the advertisers’ keyword lists.

AdSense publishers may select channels to help direct Google’s ad placements on their pages, to better track performance of their ad units.

There are many different types of ads you can run across Google’s network, including text ads, image ads banner ads, local business ads, mobile text ads, and in-page video ads.

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